Gaiam Smart Scales
Lifestyle Photo + Video
THE JOB
Creative Direction
Model Selection
Photography
Videography
Video Editing & Graphics
THE STORY
For over 25 years, Gaiam has been the #1 innovator of premium yoga mats, yoga props, yoga clothing, and yoga accessories, inspiring fitness and yoga DVDs, with distribution in over 38,000 locations.
With the launch of their latest smart scale products, they needed a video to announce the product, get its dozens of features across without overloading the viewer, and create excitement all at once!
Well they came to the right agency. With the smart creative, good planning and great models to showcase the product, we got it done.